The streets of Liverpool must have been wondering what had hit them, as the conclusion of a three day shoot for the new Ladbrokes Bingo advert took place. The advert which will be screened from the end of September culminated in the release of giant multi-coloured bingo balls past some of the most recognisable landmarks in Liverpool.

The landmarks that will be featured in the advertisement; St George’s Hall, The liver Building and the Steble Fountain were all closed to the public during filming, which also features over 180 extras and real life incarnations of famous bingo phrases including, legs eleven and two fat ladies.

The new advertising campaign is designed to coincide with Ladbrokes Bingo’s newly redesigned website, which has been carefully reconstructed taking into account comments and suggestions of Ladbrokes Bingo members. The redesign is said to make the site more user friendly and easier to navigate and also includes a new colour scheme and integrated games. New members will still be able to take advantage of the £20 welcome bonus as well as other bingo promotions offered by the site.

Aug 23 2008