The online bingo phenomenon is continuing its growth, as recent figures released by internet search engine Google suggest that online bingo is now as popular as online poker. Until these recent figures, online poker was the most popular game, especially in America, but due to TV advertising campaigns and dedicated bingo channels the gap has dramatically decreased.

Many online poker sites are now extending their brands and offering bingo games to attract both sets of players, giving gamers the choice of playing poker or bingo as well as alternative slot and instant win games.

Although both online poker and bingo sites advertise and have sponsorship on television, poker is restricted to slots after the watershed, whereas bingo does not have this restriction, sponsoring daytime TV shows such as the Jeremy Kyle Show and Goldenballs as well as primetime Saturday TV show Family Fortunes.

All this advertising, combined with the fantastic promotions and jackpots available on online bingo sites, has pushed the game to the most popular online game with over 20 million players worldwide.

Dec 19 2008